Newsletter 18: The Society of Knowledge

We live in a knowledge society but we don’t have a universal class of knowledge professionals. Every profession deemed universal is represented throughout society. Doctors ply their wares in rural clinics, small town hospitals and the Harvard Medical School. Lawyers occupy the White House every four years. Engineers and architects work for the department of transport, the local real estate contractor and Google. There’s a teacher in every village.

However, we don’t find knowledge professionals anywhere besides universities, where they’re typically called professors. Even there, professors aren’t certified as knowledge professionals but as bearers of some specialized body of knowledge. There’s nothing that makes a professor into a professor; there are only professors of history and chemistry. That’s strange, for lawyers can’t be lawyers without passing the bar, engineers need to be certified and teachers need a degree in education. We mark our respect for a profession by declaring a badge that certifies entry into that profession. That certificate also universalizes the profession, so that it can take root in every nook and corner of modern society. Every startup has a CEO, a CTO and a COO. They don’t have CKOs. The ivory tower has prestige, but intellectually, it’s as much a ghetto as it’s a beacon.

You might say that a PhD is the certificate for professors. It’s partly true, but most PhD’s aren’t professors and will never be one. Most PhD’s leave the profession of professing, or worse, languish as adjunct faculty. If the certification is a signal of respectable livelihood, then a PhD is a very poor guarantee. Imagine the heartburn that would ensue if 70% of those with a law or medical degree had a position that paid close to minimum wage and no hope of getting a better job.

In any case, a PhD is a certification of specialized knowledge, not of knowledge as such. A knowledge bearer should be closer to a philosopher, a practical philosopher, than a possessor of arcane information. Socrates thought his role was to be the midwife of wisdom. I believe that role is far more important today than it was in Athens in 399 BCE. We are deluged by information on the one hand and plagued by uncertainty about the future on the other. The information deluge and uncertainty aren’t unrelated; the world is changing quickly, which leads to more information — both signal and noise — and more uncertainty.

In times of knowledge scarcity, knowledge professions are gate keepers to access — which is why we have priesthoods and ivory towers. We have moved far from those times. Knowledge is no longer about access but about value: what trends are important and what are fads? What’s worth learning and why? In the future, every individual, every company and every society will rise or fall on the basis of it’s understanding of value. We need a new category of professionals who will act as weather vanes for the new winds that are blowing; people who understand data making and meaning making. They shouldn’t be content with being midwives of wisdom. Instead they should boldly go where no one has gone before and take us with them.

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